SPAR Slovenia's Innovative Interactive Citylight: Where Fashion Meets Music
In a groundbreaking collaboration with AV studio, SPAR Slovenia has unveiled a remarkable interactive citylight display right outside the entrance of their Interspar store. This cutting-edge installation has the unique ability to decipher your musical preferences based on your clothing style. Utilizing the power of artificial intelligence, it identifies clothing styles and, in response, delivers an engaging outcome – it plays music that perfectly aligns with the individual's fashion sense. It's the perfect opportunity for anyone to discover whether they resonate with the beats of a relentless rocker, the authentic vibes of a metalhead, or the contemporary allure of a modern hipster.
A Music-Responsive Outdoor Interactive Medium
This interactive outdoor medium goes above and beyond by responding with selected music, creating a harmonious fusion of fashion and melody. As soon as the citylight was set up, bold and curious users eagerly stepped forward to uncover their unique style and groove to music that truly spoke to them. Advanced artificial intelligence had been meticulously trained to recognize a vast array of clothing styles. Its machine learning algorithm meticulously examines a person's visual profile and deciphers the nuances of their clothing choices, swiftly generating a result in the form of an avatar. This avatar, a masterpiece crafted with the assistance of the AI program Midjourney, goes on to play music that seamlessly complements the user's fashion style through the built-in speaker.
The experience often left people amused, as artificial intelligence skillfully pinpointed their style and offered music suggestions that resonated. The entire process is incredibly swift, taking just about ten seconds, and what's reassuring is that this interaction is entirely secure, as the system ensures that user photos are not stored.
A fresh way of interactively connecting the brand with consumers
This novel approach to connecting with consumers through interactivity provides a fresh and engaging way for brands to engage with their audience. Furthermore, to cater to the unique tastes of users, artificial intelligence extends its recommendations to speaker and headphone options from the exclusive Dutch brand Fresh'n'Rebel, available only in SPAR and Interspar stores.
Lidija Rakuša, the marketing director of SPAR Slovenia, expressed, "As the first retailer in Slovenia, we embrace cutting-edge technologies and bring unprecedented modern experiences to our valued customers. We embrace the same spirit of innovation that the Dutch brand Fresh'n'Rebel represents, enriching both personal style and the music experience."
AI & machine learning can provide a fun experience for every age
The project itself put artificial intelligence to the ultimate test. Initially, there were questions about its ability to recognize something as intricate and personal as individual style. However, the initial results were promising, and with ongoing machine learning, the accuracy of personal style recognition has significantly improved. The AI has also captivated everyone by conjuring incredible avatars that encapsulate individual fashion styles. Gašper Štern, the art director at the Slovenian advertising agency AV studio, enthused, "The AI surprised us positively at every turn, from recognizing styles with accuracy to creating captivating characters for each style."
Freepik.com
In summary, SPAR Slovenia's interactive citylight is an ingenious blend of fashion and music, brought to life through the wonders of artificial intelligence and machine learning. It's a prime example of how technology can create memorable experiences, transcending age barriers and offering a unique connection between consumers and brands.- This article was written by The Vibes Life and reflects their own opinions and research.